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Archive for the ‘Inspiration’ Category

163 Must Read Articles from Entrepreneur Magazine

Get a Handle on Your Overhead

Technology is making it easier for you to keep tabs on your business’s resources.

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Proven Tactics for Tough Times

The newest insights into online marketing that deliver customers

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Become a Networking Mentor

If you want to improve your networking skills, teach someone else what you know.

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HARO: Tapping Into Sources:

This simple service is connecting journalists with sources.

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6 Easy Ways to Make Money Online

Learn how affiliate marketing can skyrocket your bottom line

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Build Your List, Grow Your Business

Every point of contact with potential customers is an opportunity to build your e-mail list.

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See Your Business with Fresh Eyes

In tough times, you need to look for new opportunities

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How to Negotiate With Your Creditors

Advice on protecting your interests by negotiating with creditors

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6 Website Fixes to Make Now

These simple measures put your site’s focus on the customer

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Cheap Ways to Motivate Your Team

In a recession, keeping morale high is essential

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Start Your Online Business for Less Than $5,000

Create a great website on a budget–without skimping on the essentials

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Get Your Product to Market in 6 Steps

You’re the best person for the job, so get started

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8 Tips for Working With Web Designers

Get exactly what you want for your business’s website–on time and on budget.

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Stimulate Your Business

These organizations can help match your business with stimulus projects

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How to Create a Simple Budget

Having a business budget in place is an essential part of running a business

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Recruit a Virtual Sales Force With Your Blog

Put the internet to work for you and drive sales by connecting with your customers online

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Get Help Starting Your Home Based Business

If you want to get started quickly and cheaply, a franchise or training program might be the choice for you

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A $25 Million Press Release

Grab the press’s attention–and keep it–with concise and compelling releases

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Need a Business Idea? Here are 55

You can start any of these home based businesses for less than $5,000

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6 Steps to the Perfect Pitch

Learn to succeed with investors–from a guy who failed

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10 Questions to Ask a Financial Advisor

Do some research before signing the dotted line

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How to Get a Handle on Expenses

Take inventory, keep your books in order, cut back and hang on to your money as long as possible.

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Create an Action Plan Now

Survive the economic downturn by setting attainable goals

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5 Ways to Audit-Proof Your Tax Return

Knowing the rules and proper documentation can help keep the IRS off your back

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From Keyword to Business Idea in 8 Steps

Learn the language of people’s problems, and you’ll discover untapped markets

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Get the Most From Your Written Testimonials

Make it standard practice to ask clients and contacts for testimonials and you’ll build your credibility and your business

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6 Tips for Preventing Click Fraud

Don’t let scam artists torpedo your online ad budget

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What’s the Pulse of Your Market?

Surveys and polls give e-mail marketers a read on customers’ needs

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Be Selective With Your Social Networks

Make sure they’re right for your business–and you have time to maintain them

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Turn Passion Into Money

These entrepreneurs turned their hobbies into businesses. Learn how you can, too

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5 Steps to Deal with Difficult Employees

Ignoring a problematic staffer could jeopardize the success of the entire organization

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Become an Industry Expert

Offering your wisdom to the media is a great way to further your brand

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6 Tips to Assess Problems, Find Solutions

When you fix all the small problems in your business, profits shoot through the roof

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Turn Web Traffic Into Foot Traffic

A solid web presence is essential–even for the smallest brick-and-mortar businesses

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Young Idealism Leads to Success

These fearless kid entrepreneurs took big risks and reaped big rewards

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School for Entrepreneurship Hits

These young entrepreneurs take school for startups on tour.

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7 Essential Startup Steps

Make sure you’ve covered all your bases before you launch

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A Definitive Guide to Government Grants

Everything you need to know in order to get a government grant

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It’s Great To Be a Mompreneur

Yes, it’s the hardest thing you’ll ever do–but the journey is well worth the effort expended

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A Day in the Life . . . Part II

Mom entrepreneurs share how they achieve balance personally and professionally in the second part of a series

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Beware the ‘Shiny Stuff’ Seduction

Don’t blow your startup budget on unnecessary bells and whistles.

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5 Great New Web Tools

Modernize your business with these great alternatives to traditional tech

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The Cost (and Payoff) of Investing in Social Media

Savvy entrepreneurs are looking to social media as another way to market their businesses

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Website Maintenance Musts

Keep your online business running smoothly with a monthly check-up of these crucial areas

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Market Your Way To the Top

Never stop thinking about marketing–it’s the best way to grow your business

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Give Your Online Network a Real-World Foundation

Networks that merge online and face-to-face meetings are the wave of the future

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5 Lifelines for Your Startup

These organizations can help you find direction and funding

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Know Your Target Market

Get a grasp on generational marketing with this guide to demographics

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5 Employee Motivation Myths Debunked

Recognition–not money–is the real motivator in a down economy

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Manage Expenses Strategically

Look in these areas to find things your business can live without

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Should You Buy a Prepackaged Website?

It’s a great way to get started quickly, but consider these factors

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Getting Paid in a Bad Economy

5 tips to make sure you get paid and keep the cash flowing

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Find Your Purpose

Roy Spence explains why entrepreneurs are the key to our economic future

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10 Rules for Quick and Easy PR

Simple steps to give your business a competitive edge, on a budget

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Find the Right Person in 6 Steps

The market has changed, but smart hiring strategies are timeless

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5 Tips to Become a High-Achiever

Understand your threshold and exceed your goals.

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The 10 Worst Partners For Your Start-Up

Don’t give away equity or authority to these characters

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Learn to Lean on Your Advisors

Take advantage of expert advice–but know that the final say is yours

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Build a Social Media Hiring Strategy

Use your online network to lure quality talent

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Crank Up Your Customers’ Confidence

Use these 3 tips to show that your website–and your business–are trustworthy

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Integrate Your Online Advertising

Why pay for clicks when you can actively network with your customers

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Design the Ideal Home Office

Professional designer Jo Heinz describes how to make your office a welcome, efficient and productive place to work

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4 Business Lessons from NASCAR

You’re the driver, the car’s your business–now learn how to finish first

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7 Steps to Stimulus Money

Consultant and author Mark Amtower offers a guide to winning stimulus funds

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5 Myths That Can Kill Your Marketing Copy

If you’re going it alone, avoid these pitfalls

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How Bad Do You Want It?

When it comes to startup, it’s not enough to take risks–you have to love them

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6 Startup Friendly Industries

These businesses are booming despite the gloomy economy

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Create Your Own Online Network

It can grow right along with your company–and help your company grow

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Should You Be the Face of Your Business?

There are plenty of ways to be your own best spokesperson–and a few reasons not to

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Why Should Your Employees Like You?

Use these 5 tips to gain respect from your team and boost your bottom line

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840 Million Reasons to Celebrate

Fresh off his mammoth deal with Amazon, Zappos.com CEO Tony Hsieh shares the secrets of his online empire

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Money Isn’t Everything

Consider these 5 factors before you start searching for investors

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Sharpen Your Social Media Intelligence

Proactively monitor how your company is represented in blogs, Facebook or Twitter

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E-mail Marketing Still Works

Social media has its place, but e-mail remains the king of online relationship marketing

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9 Free Advertising Solutions

When the going gets tough, the tough advertise

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5 Steps to Building a Successful Niche Business

A simple service can win big in a small market

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Shrink Your Debt

A strategy guide for negotiating with creditors

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Identify and Cure Negative Workplace

Positive employees lead to increased collaboration, creativity and loyalty

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If It’s So Good, Why Offer it to Me?

5 ways to tell legitimate deals from stinkers

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Become an Online Pundit Overnight

Budget-friendly pocket camcorders like Kodak’s Zi8 can turn you into a globally-renowned business expert.

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Start a Business Without Going Broke

Keep startup costs low and consider these recession-proof industries

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Up Your Sales Technique

Now, more than ever, service professionals need to step it up and sell themselves

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My Business or My Child?

When it comes to being successful, the answer has to be both

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5 Ways to Grow Your Profits

A simple formula to help you maximize profit margins

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Which Ad Strategy Is Right For You?

Rev up your ROI by choosing the best medium for your message.

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Make Noise–Even Shout–To Win Sales

Stay on your customers’–and media’s–radar with newsletters, press releases, and contests

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Find Your Audience Now

Use free tools to bring people together around your brand–online or off

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Put People Before Profits

4 ways people-centric companies are investing in fun

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Wow Investors With a Web-Savvy Business Plan

In a tight credit market, use expertise to stand out from the crowd

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Making the Best of a Bad Situation

These startups saw the recession as an opportunity to connect job seekers with employers

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Unigo: Retooling the College Guidebook

This young entrepreneur is giving students the power to rate and review their schools

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Lessons from ‘Brand Obama’

Use the president’s message control strategies to command attention

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The Art of Negotiating

A practical guide to getting what you want, when you want it, at the price you want

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New Ways to Engage Customers

Make sure these 3 crucial elements are part of your marketing plan

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3 Deal-Killing Mistakes

Avoid these common blunders–or face suffering sales

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The Next Hot Management Tool: A Paper Napkin

Simplify the essence of what your business is and where it’s going

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Have You Outgrown Your Home Based Business?

These key indicators will let you know when it’s time to leave home.

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Online Ad Deals Are Clicking

Use these lean marketing tactics to grow your business during lean times

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Looking for a Great Business Idea? Stay Home

A tour of the typical home reveals numerous opportunities to start a home services franchise

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Be Efficient With Your Social Networking

Budget your time wisely–or risk being ruled by the internet

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The Future of Online Publishing

Cutting-edge devices like Sony’s new Reader Daily Edition let you enjoy thousands of books and magazines from anywhere

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It’s Not the Economy, Stupid

Take charge of your business with these 5 uncompromising tips

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Go Guerrilla! Speaking, Coupons and Contests

Use these creative methods to grow your business–your bottom line will thank you.

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Set Your Company’s Message Free

If you want to create buzz, you have to give up control

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10 Tips for the First-Time Business Owner

Advice from a young entrepreneur in the trenches

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Print Ads: A Bargain for Buyers

Take advantage of today’s market with these tips.

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Anchor Your Networking with Strong Relationships

Use strategic associations to keep your business afloat during economic storms

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Harness the Power of ‘Freemium’

Learn when–and how–to start charging for your web service without starting a riot.

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Get Organized Now!

Use these tips to get–and keep–your documents in order

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Building Brand Value the Playboy Way

Love him or hate him, Hugh Hefner provides the ultimate example of successful branding

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Who Is Jason Sadler, and Why Should You Care?

Valuable lessons from the social media mastermind behind the company I Wear Your Shirt

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Strengthen Your Hellos and Goodbyes

Make better connections with e-mail list sign-ups and opt-outs.

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Young, Fearless and Fed Up

Take the leap, follow your passion and pursue the new American Dream.

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Business Planning for the Rest of Us

Having a plan is about managing your company, not explaining it

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Avoid Social Media Weapons of Mass Destruction

Protect your reputation from acts of ‘social media terrorism.

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Rock-Solid Marketing for Trendy Times

Instead of jumping from trend to trend follow these 6 steps for marketing that really works.

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Drive Sales With Tutorials

Position yourself as an authority and gain market share with instructional content.

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Marketing Locally? Think Globally

Thinking outside the borders can expand your customer base

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Increase Your Startup’s Online Visibility

5 ways to develop engaging brand language and ensure success on the internet

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Adding Value: The Future of Marketing

Cut through the advertising noise by marketing with meaning

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Big Returns Come in Micro-sized Packages

A microloan from a community-based lender can provide the cash you need

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5 Tips to Keep You Sharp

Constant learning is the foundation of a successful business owner.

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Proactive Negotiation For Selling Your Business

10 commandments to make sure you get the best possible deal

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Feng Shui for the Home Office, Part I

Enhancing the energy of a space can increase productivity and creativity

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Ex-Googler Launching $5 Million VC Fund

Chris Sacca goes from angel investor and Google employee to venture capitalist

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Learn How to Delegate Better

Do an assessment of your weaknesses and find the right people to fill in those gaps

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2 Can Be Better Than 1

Combining your marketing efforts with another businesses can produce results greater than the sum of the parts.

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Marketing to a Captive Audience

Capture the attention of airport travelers with strategically placed ads.

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10 Ways to Waste Your Time in a Networking Group

Referral business from networking groups can pay off handsomely, so make the most of every meeting

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Involver: A New Frontier in Marketing

Rahim Fazal forged a niche helping advertisers engage customers using new media formats.

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Give Your Marketing a Fall Lift

Check in with customers today to prepare for tomorrow’s holiday season

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Focus on Core Customers

Be committed to them, and they’ll deliver new clients to you

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Online Advertising Made Simple

Follow these essential tips for an online campaign that increases sales

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Move From ‘I Hate’ to ‘I Love’ to Sell

5 tips for sales professionals who want to love their job

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Make the Most of Your Advertising Dollars

4 tips to make the most of your money in a buyer’s market

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5 Rules for Pitching the Very Rich

Wonder if even seasoned pros screw it up? Let me count the ways.

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Summit Series: Connecting Young Entrepreneurs

Elliot Bisnow created a networking event to bring together young captains-of-industry

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4 Sure Ways to Get Publicity

There are more channels for exposure than ever, but it takes diligence to keep your business in front of the right ones

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Stand Out in a Crowded Marketplace

You can do it with these 5 savvy internet marketing strategies

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Market With Meaning

Don’t offer your customers products–offer them solutions, connections and satisfaction

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How to Find Ambitious Employees

Attracting proactive people isn’t easy, but it’s well worth the effort.

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How–and Where–People Network

Online isn’t for everyone; geography matters when it comes to building connections

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Why Serve a Niche Market?

A jack-of-all-trades is a master of none

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Selling Overseas

Market constraints have you rethinking your business plan? Consider exporting

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Embrace the Hispanic Market

Before you worry about patenting your invention, investigate potential sales markets

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Local artist get a shot at Travel Show Stardom!

Local artist, business owner, consultant, and recently named city board member Marie Segre has just filmed the first episode of her brand new travel documentary web/ television show! The name of the show is Conscious Travel With Marie and showcases local artists, restaurants, venues, community service locations in and around urban jungles. With such a high concentration of culture, religions, backgrounds, these cities have pooled their talents to pockets, and Marie searches the globe to bring them out.

The trailer is very well put together and sets the precedence for a very laid, back comfortable show that hopes to reintroduce locals to their home town, as well as entice out of towners without breaking the bank.

The shows premise is to find clever ways to spend the day in different locations doing what the locals do for fun and excitement. Whether she is picking crops at an urban garden, playing dominoes in the park or visiting some of the cities most beautiful hidden art treasures, this show is guaranteed to be a hit!

No heavy equipment, no stage lights, no 6 pound meals or Amazonian electric eel monkey fish. A real life example of places to go when you decide to get off the couch.

LiquidSalesman Approved.

Thanks everyone and I keep scouring the internet for more signs of intelligent entrepreneurs out there doing their thing.

You can also visit her website at www.conscioustravelwithmarie.tv or her arts and educational consulting firm http://www.creativeartsed.com

-Errol Chung

The LiquidSalesman

Finding a job nationally or internationally using a Head Hunter

This morning I posed the question on my FaceBook page,  “Does anyone know how to land a high paying job using a Head Hunter in this market Q3 2010?”

A close family friend from the other side of the pond (Malta – a small island between Lybia and Italy) offered this. No lie, I didn’t even change the formatting, this is actually how he sent it. Cool or what?

Written by: Gerard Paulin,  Head of Customer Operations Malta at Betfair

Ay mate, (he actually said that, I love this guy.)

Good to hear from you. So I guess the most important questions you have to ask yourself are the following:

  1. What type of employment am I looking for – being a company employee (bringing more security) or being a consultant (bringing more cash)?
  2. What type of job am I looking for – Marketing, Operations, Sales / People management or stand alone job?
  3. What type of industry I want to work in – for some people (including me), I need to be able to relate to the product my company is dealing with. For example, I could not find any motivation working for an Oil company. For some other, no matter the industry as long they do what they like doing.

Next set of questions:

  1. Where do I want to work – In the US or abroad?
  2. If it’s abroad, which are the countries where I do not need any visa and which are the other ones?

If you want to work in a country where a visa is needed, few additional questions:

  1. Do I have specific skills that cannot be found abroad – can influence a company to apply for a visa on your behalf?
  2. Do I have to apply for a visa myself and then look for a job?
  3. Is it easier/faster to find a US based company which could send me abroad at a latest stage?

As soon as you get all these answers, you can properly target the company you want to apply for. I know it sounds a bit patronizing, but that’s what I’ve always done.

If you want to work for a European based company, here are few points which are really important:

  1. Know who you are, your strengths and be confident when talking about them – you will not look like arrogant but someone who knows himself,
  2. Be prepared (in 99% of the cases) to tell them why they should hire you and no one else – What are the plus you can bring as a person but also as a worker (both being equally important),
  3. European are very proud and like being independent and not under US influence. In Europe we have a tendency of seeing American people, very arrogant, etc… <not towards me personally> So even though you’re not like this, this could be their first idea about you. So make sure you show them how open you are re other cultures, people, etc…

When it comes to salary, know exactly what you want and what you’re worth and don’t compromise. Of course this needs to be linked to cost of living…

Ok now back to the high level market. So personally, I would start at $100k and not $60k. If I take my industry and I guess it’s the same in any industry, higher up you are and less job you’ll find available. Usually people start to know each other and it can be good and bad.

Good because if you’re a highly appreciated professional, head hunter will hear about you (from colleagues or other) and will contact you pro-actively when next job becomes available.

Bad because you have to be extra careful when looking for another job as this can  be easily known within your organization… Something to keep in mind when reaching high level is that loyalty and respect are keys. If you resign from your job, always try to give as much notice as possible, be loyal till the end as this is a small world and your previous boss can become your new one in a near future and here I’m speaking globally not only within the same country.

The other points is that you cannot afford mistakes – the main reason being the same than above – everybody knows everybody and i got to know people who had to change industry because they were simply burnt.

I feel that the high level market is getting harder and harder as more and more “senior” people are left without job and are willing to accept senior management position at low salary – bills have to be paid. This leaves guys like me (late 30) with less room for salary negotiation…

Overall, I would say that the high level employment market is much harder than low level one but gives massive opportunities for the ones who managed to be recognized as the best and this is the only place where you can really imagine massive salary jump – up to 60%.

And as my beautiful wife always says, “You don’t need tons of opportunities, just the right one!” I don’t know if you’ll find this helpful or if I answer your question(s)… Just let me know.

Cheers Bro,

G

Well, you hit the nail on the head. From time to time I am blessed with great advice from all over the world. Most of the time it’s a revelation over a glass of wine, doing laundry or online chat with my brother, but sometimes its laid out like this and I just have to share.

Gerard Paulin,  Head of Customer Operations Malta at Betfair

Thanks,

See you soon.

Errol Chung,

The Liquidsalesman